Case Study

How we connected hydration brands with BJJ stars

Male BJJ athlete mid-roll in a gritty gym setting, focused and intense

Male BJJ athlete mid-roll in a gritty gym setting, focused and intense

Challenge

Brand needed authentic reach to grapplers

Close-up of dissolvable electrolyte tablet dissolving in water beside a gi

Close-up of dissolvable electrolyte tablet dissolving in water beside a gi

BJJ influencer filming a YouTube integration in a training gym

BJJ influencer filming a YouTube integration in a training gym

Hydration product lineup displayed on a gym bench with training gear

Hydration product lineup displayed on a gym bench with training gear

Result

High engagement and authentic brand exposure

Male BJJ athlete mid-roll on the mat, focused and intense in a gritty gym setting.

Male BJJ athlete mid-roll on the mat, focused and intense in a gritty gym setting.

Grit

Real moments from training and competition that define resilience.

Close-up of a male grappler’s hand gripping a gi during a tense match.

Close-up of a male grappler’s hand gripping a gi during a tense match.

Athlete taking a quick hydration break with an electrolyte drink between rounds.

Athlete taking a quick hydration break with an electrolyte drink between rounds.

Group of male BJJ practitioners drilling techniques in a dimly lit gym.

Group of male BJJ practitioners drilling techniques in a dimly lit gym.